Sales environments provide an ideal opportunity for applying visually interactive techniques in numerous ways. The presenter's primary goal is to discover and connect with the interests of viewers, and then to tailor messages in ways that offer specific opportunities and customized solutions to problems. In other words, instead of going into a sales situation with a set agenda of "Here's who we are and here's what we can do for you," the presenter uses presentation materials to first explore interests and confirm predictions. Only then does she or he mold the proposed outcome to findings.

Presentation networks used in this context tend to be more categorical, as opposed to linear. The speaker must have flexibility to jump around continually, if necessary, quickly finding relevant content or moving on to close the deal.

We suggest experimenting with the following outline: Give a short introductory presentation (as short as five minutes) that summarizes your current understandings of the situation and needs, along with a quick summary of potential solutions/improvements. Then open up discussion for interactive exploration. Show potential clientele/customers your ability to quickly display requested information on demand—rather than forcing them through a canned, lengthy, linear show.

During this interactive component (the majority of the time available), be keenly aware of the main points needing to be addressed, but at the same time, listen carefully to feedback and adjust message focus on the spot. When appropriate, abandon intended content altogether and select alternatives that are more relevant. Have hidden, on-demand content always available for handling objections as they arise. Picture stories and short, interactive video clips work especially well for this purpose.