No formal studies are yet available to our knowledge, although there is plenty of anecdotal evidence. The most promising aspect of Relational Presentation for sales seems to be in the area of relationship marketing, where people use the conversational nature of their delivery to more naturally connect with customers and sales contacts. Being able to nimbly and subtly handle objections is another aspect of relational delivery that sales presenters find invaluable.

Aspire now is laying the groundwork for formal research in the future, possibly involving the University of Arizona, Arizona State University, and the University of North Texas. Some of these studies will likely explore whether visually interactive techniques result in larger sales volume, increased numbers of closed deals, and better retention of accounts. Based on what we are seeing on a daily basis, evidence clearly points in that direction.