This is an all-too-common issue and tough to solve. Such a lackadaisical attitude towards company communication strategy is part of the reason why corporate presentations often are of such poor quality. Few companies would dream of treating their Web sites as a last-minute project, and yet frequently consider presentations as an afterthought. Presenter ego can play a role in this problem as well. Many speakers rate their performances much more highly than do their viewers and, therefore, don't see a need for changing "what has always worked before." They may put little time or effort into preparations.

One suggestion for changing this situation is to start small and encourage people to see the value of strategic planning in their speaking activities. Take a position of ”You know what? If we were to think through the types of presentations we are going to make this year and organize that material into reusable sections, it sure would save me a lot of time in the long run. It would look really professional and impressive for you, too, when people see the scope of what you are able to cover. How about if we experiment with two or three presentations initially and see how it goes?”

For Relational Presentation concepts to take serious hold in organizations or companies, communicators must see the intrinsic value of presenting quality visual content in a flexible way. This attitude usually doesn't happen by accident and is a change of thinking that requires time and persistence.