This book is a delicate marriage of sales and persuasion psychology, media creation skills, and highly flexible public speaking techniques. The synthesis of these three components offers a uniquely new perspective on sales success.
In days past, selling was mostly a matter of building relationships, fostering trust, understanding other people's perspectives, and waxing eloquent with words. Now another factor cries out for attention: technology. We must learn to use modern media in ways that show people what we mean, demonstrate what customers can gain, model what is possible, and visually distinguish ourselves from competitors. Our computer-enhanced communication must be effortless, as graphical ideas flow to customers with the same grace and speed as words rolling off the tongue.
This book's hands-on instructions walk readers through the process of mastering such visual fluency as they build and learn to use a flexible, PowerPoint-based sales presentation platform called Topical Navigation. After reading this book and experimenting with its contents, you will see sales presentation from a whole new perspective. Promotions of products and services will burst with interactive, rich visual media that prospects and customers find far more interesting and engaging.
The entire book is full-color and packed with descriptive illustrations. It also contains a pass code for downloading related Course Resources. For additional training on relational presentation topics that compliment Selling Visually methods, also explore Aspire's workshops and tutorials.